Also known as Purple Coneflower an excellent plant for the middle of the perennial border. The 3″ diameter flowers consist of a brown central cone surrounded by broad rose to purple petals that don’t droop as much as those of the species. Very heat tolerant and drought tolerant once established. Plant in full sun in well drained soil. Good for mass planting, borders and wildflower gardens. Attracts birds and butterflies. Height 2 to 3 feet tall and 18 to 24 inches wide. Performs well in zones 3-9. Plants are shipped in 3.5 inch containers.